The Brand Behavior
The Brand Behavior is your go-to show for cutting-edge marketing insights, actionable strategies, and in-depth discussions with the industry’s top minds. Every episode will feature 2-3 leading experts to dive deep into the latest trends, revealing the hacks and tools they use to stay ahead of the curve.
Whether you're a marketing professional, entrepreneur, or simply a curious mind, The Brand Behavior delivers valuable takeaways you can implement right away. From mastering AI in marketing to cracking social media algorithms and creating unforgettable brand experiences, we cover it all.
Tune in to get inside knowledge from those shaping the future of marketing—no fluff, just insights, trends, and hacks that work. If you're serious about elevating your marketing game, The Brand Behavior is the podcast you don't want to miss.
Show notes at digitaldelane.com/podcast
Full video episodes at youtube.com/@digitaldelane/podcasts
The Brand Behavior
Decode Consumer Psychology: Insider Marketing Tips
In this episode, Juntae DeLane hosts a discussion on consumer psychology and its impact on marketing strategies with experts Zontee Hou and Jessica Veronica Couch. They explore psychological triggers in fashion marketing, the importance of data in understanding consumer behavior, and the role of neuro marketing tactics. The conversation also delves into the challenges of identifying fashion trends, balancing data privacy with personalization, and leveraging cultural insights for effective campaigns. The episode concludes with a segment on tools for marketers and a review of controversial marketing case studies.
CHAPTERS:
00:00 - Intro
02:14 - Psychological Triggers in Marketing
05:12 - Data-Driven Consumer Motivations
09:29 - Fashion Trends Determination
13:47 - Encouraging Customer Data Sharing
14:40 - Community Building with Data
17:51 - Sephora's Data Collection Success
19:57 - Creating Natural Customer Behaviors
21:05 - Consumer Privacy vs Personalization
24:35 - Neuromarketing Strategies
30:19 - Neuromarketing in Fashion & Beauty
35:22 - Social Insights for Campaigns
38:35 - Essential Marketing Tools
41:28 - Bad, Bold, or Brilliant Marketing
47:25 - Connecting with Jessica and Zontee
47:55 - Finding Dr. Jessica Exposito
48:00 - Connecting with Veronica Romney
48:20 - Outro
