The Brand Behavior
The Brand Behavior is your go-to show for cutting-edge marketing insights, actionable strategies, and in-depth discussions with the industry’s top minds. Every episode will feature 2-3 leading experts to dive deep into the latest trends, revealing the hacks and tools they use to stay ahead of the curve.
Whether you're a marketing professional, entrepreneur, or simply a curious mind, The Brand Behavior delivers valuable takeaways you can implement right away. From mastering AI in marketing to cracking social media algorithms and creating unforgettable brand experiences, we cover it all.
Tune in to get inside knowledge from those shaping the future of marketing—no fluff, just insights, trends, and hacks that work. If you're serious about elevating your marketing game, The Brand Behavior is the podcast you don't want to miss.
Show notes at digitaldelane.com/podcast
Full video episodes at youtube.com/@digitaldelane/podcasts
The Brand Behavior
The Truth About Building a Personal Brand
Welcome to an inspiring exploration of "The Truth About Building a Personal Brand," where we, as a dynamic digital marketing agency, delve into unparalleled value and cultural insights that drive success.
In this episode of Brand Behavior, we bring diverse perspectives to transform your business in the digital age. Join us as we engage with Melinda Emerson, Chad Pollock, and Dr. Glenna Anderson—pioneers who have harnessed the power of digital platforms to craft impactful personal brands.
Our commitment to excellence and agency diversity fuels innovative strategies that enhance your brand's digital footprint. Embrace the tenacity and originality we offer, unlocking new pathways for your business through expert insights and proven methods. Together, we navigate the nuanced landscape of personal branding, leveraging the strengths of community and partnership.
Join the movement—collaborate with us to elevate your brand's potential. Subscribe to our channel, share with your network, and be part of a community dedicated to redefining the future of digital marketing. Let's transform your business together.
CHAPTERS:
00:00 - Intro
02:48 - Digital Platforms for Personal Branding
06:34 - Using Instagram for Branding
09:15 - Twitter Strategies for Personal Branding
12:09 - Getting Verified on Social Media
17:31 - Building on Owned vs. Rented Land
19:58 - Personal Branding Journey
23:23 - Creating Content for Your Brand
26:48 - Benefits of a Strong Personal Brand
28:53 - Overcoming Fear of Self-Promotion
32:10 - Stepping Out of Your Comfort Zone
34:18 - Personal Brand vs. Professional Brand
38:10 - Connecting Personal and Professional Brands
41:15 - Balancing Personal Content in Branding
43:40 - Content Creation Frequency
47:50 - Developing a Content Calendar
53:10 - Content Creation Tips
55:10 - Monetizing Your Personal Brand
1:04:34 - Bad, Bold, or Brilliant?
1:04:55 - Insights on Elon Musk
1:07:38 - Lessons from Kylie Jenner
1:09:37 - Branding Takeaways from 50 Cent
1:12:01 - Essential Tools for Branding
1:16:31 - Future Plans for Our Guests
1:18:41 - Outro
