The Brand Behavior
The Brand Behavior is your go-to show for cutting-edge marketing insights, actionable strategies, and in-depth discussions with the industry’s top minds. Every episode will feature 2-3 leading experts to dive deep into the latest trends, revealing the hacks and tools they use to stay ahead of the curve.
Whether you're a marketing professional, entrepreneur, or simply a curious mind, The Brand Behavior delivers valuable takeaways you can implement right away. From mastering AI in marketing to cracking social media algorithms and creating unforgettable brand experiences, we cover it all.
Tune in to get inside knowledge from those shaping the future of marketing—no fluff, just insights, trends, and hacks that work. If you're serious about elevating your marketing game, The Brand Behavior is the podcast you don't want to miss.
Show notes at digitaldelane.com/podcast
Full video episodes at youtube.com/@digitaldelane/podcasts
The Brand Behavior
Unlock Media Attention Without Big Bucks
Unlock media attention without big bucks with our latest episode, where we, a dynamic digital marketing agency, delve deep into the world of public relations for startups. Guided by our unwavering commitment to excellence, we offer unparalleled value through cultural insights and diverse perspectives that transform your business from the ground up.
Our team of seasoned professionals, featuring award-winning experts like Pam Perry, Michelle Garrett, and Shenikwa Carr, reveals actionable strategies to craft compelling narratives and build authentic relationships with the media. We believe in the power of tenacity and originality, driving our mission to elevate your brand in a competitive landscape.
With our digital marketing prowess, we embrace diversity and agency commitment to bring fresh, innovative solutions to your PR efforts. Join our community, collaborate with us, and become part of a movement that champions inclusivity and partnership. Together, let's redefine success in the world of public relations.
CHAPTERS:
00:00 - Intro
02:16 - Crafting a Compelling Narrative
05:38 - Breaking Through the Noise
10:38 - Building Media Relationships
12:54 - How to Pitch Journalists
17:47 - Building Relationships with Journalists
19:44 - The Game is Changing: Self-Publishing
24:00 - Digital Tools for PR Strategies
26:30 - Ideal PR Strategy with Unlimited Budget
33:00 - Creating a Compelling Press Release
38:17 - Measuring PR Success
42:16 - The Bad, The Bold, and The Brilliant
42:34 - Canva
46:34 - Glossier
48:33 - Clubhouse
50:25 - Essential PR Tools
52:40 - Finding Pam Perry, Michelle Garrett, and Shenikwa Carr Online
55:07 - Outro
